Build The System
Practical, real-time development of marketing infrastructure for your business. The Residency is for the health carepreneur who is unsatisfied with tactics, hacks, and strategies that don't last. Each session aligns with a principle of how potential patients and clients actually make decisions and provides the hands-on guidance to build the structure that supports it.
The hardest part of building a system is doing it alone. The guidance and collaboration here ensures the knowledge doesn't just live on the pages of your notebook; it comes to life.
the opportunity
Each session opens your perspective to your brand's current posture and performance. You'll recognize where uncertainty and friction exist, and discover the specific conditions that must be in place for your brand elevation to occur.
Ideal For
â–º Healthcare-preneur with $30,000+ monthly revenue.
â–º Existing demand; even if inconsistent.
â–º Committed to weekly attendance for class duration.
â–º Completed Accelerator Capstone.
â–º Thrives in an environment of structure, accountability, and guidance.
Unsuited For
â–º Those seeking hacks or a done-for-you experience.
â–º Those who view marketing as a D.i.Y. campaign; not infrastructure.
â–º Agencies, practices, or providers with inconsistent revenue.
► Unwilling to actively participant, celebrate wins, or join a community. ​
the
requirements
Location
online / virtual
Duration
6 weeks
Schedule
evening sessions only
Time Commitment
2-4 hours p/week
Class Size
10-12 students
Frequently Ask Question
What is the Residency?
A 6-week live virtual experience of hands-on guidance to construct the marketing infrastructure that supports your expertise.
How does it work?
Once a week for six weeks, we meet live virtually. Each session is guided and hands-on; meaning you are actively building your marketing infrastructure.
Is the cohort size limited?
Yes. Limited by design so each participant receives guidance and feedback.
Who is the Residency for?
Health carepreneurs who are doing meaningful work but struggling to communicate value in a crowded market.
What is the take away?
Marketing infrastructure for your brand. This is not a campaign, an ebook of newly discovered 'secrets', nor a to-do list.
What do I need before joining the Residency?
The capstone of the Accelerator is required before joining Residency; we skip the basics and start building infrastructure day 1.