Build The System
Practical, real-time development of marketing infrastructure for your business. The Residency is for the health carepreneur who is done with tactics, hacks, and strategies that don't last. Each session aligns with a principle of how potential patients and clients actually make decisions and provides the hands-on guidance to build the structure that supports it.
The hardest part of building a system is doing it alone. The guidance and collaboration here ensures the knowledge doesn't just live on the pages of your notebook; it comes to life.
the opportunity
Watch Course Summary Recap
Each session opens your perspective to your brand's current posture and performance. You'll recognize where uncertainty and friction exist, and discover the conditions that must be in place for your brand elevation to occur.
Ideal For
â–º Healthcare-preneur with $30,000+ monthly revenue.
â–º Existing demand; even if inconsistent.
â–º Committed to weekly attendance for class duration.
â–º Completed Accelerator Capstone.
â–º Thrives in an environment of structure, accountability, and guidance.
Unsuited For
â–º Those seeking hacks or a done-for-you experience.
â–º Those who view marketing as a D.i.Y. campaign; not infrastructure.
â–º Agencies, practices, or providers with inconsistent revenue.
► Unwilling to actively participant, celebrate wins, or join a community. ​
the
requirements
Location
Virtual
Duration
5 weeks
Schedule
Thursday evening
Time Commitment
2-3 hours p/week
Session Size
10-12 members
Frequently Ask Question
What is the Residency?
A 6-week program that builds the strategic and behavioral marketing infrastructure your brand operates from. Each session is built around one principle of how potential patients make decisions and provides the hands-on guidance to construct the system that supports it.
What is the take away?
​You complete the program with a built marketing infrastructure, not a plan to build one. You'll have an Awareness strategy that positions your brand as the visible solution, a Reputation architecture that builds trust before the first conversation, a Conversion system that moves interest toward commitment, and an Operations standard that sustains the experience your brand promises.
Is the session size limited?
Yes, and limited by design so each participant receives proper guidance and feedback.
How does it work?
We meet virtually one day per week. Each session opens with the principle behind that week's stage and then moves into application. During the six weeks, you are building inside your business, in real time. By the end of program you have navigated all four stages of the A.R.C.O. Framework and built the marketing infrastructure that supports each one.​
Who is the Residency for?
Health carepreneurs who are doing meaningful work but struggling to communicate value to their audience.
What do I need before joining the Residency?
The capstone of the Accelerator is required before joining Residency; we skip the basics and start building infrastructure day one.
What the program does not do.
The Residency does not build your CRM, tech stack, or your automation platform. It builds the strategic thinking, the positioning, and the process that your technology will execute.