Build The System
Practical, real-time development of marketing infrastructure for your practice. The Residency is for the physician and private practice owner who is done with hacks and tactics that don't last. Each session aligns with a principle of how potential patients actually make decisions and provides the hands-on guidance to build the structure that supports it.
The hardest part of building a system is doing it alone. The collaboration here ensures the knowledge doesn't just live on the pages of your notebook; it comes to life.
the opportunity
Each session opens your perspective to your brand's current posture and performance. You'll recognize where uncertainty and friction exist, and discover the conditions that must be in place for your elevation to occur.
Ideal For
â–º Healthcare-preneur with $20,000+ monthly revenue.
â–º Existing demand; even if inconsistent.
â–º Committed to 1x p/week attendance for five weeks.
â–º Completed Accelerator Capstone.
â–º Thrives in an environment of collaboration, accountability, and guidance.
Unsuited For
â–º Those seeking a done-for-you experience.
â–º Those who view marketing as a D.i.Y. campaign or quick fix.
â–º Practices, agencies, or providers with inconsistent revenue.
► Unwilling to actively participant, celebrate wins, or join a community. ​
the
requirements
Location
Virtual
Duration
6 weeks
Schedule
Friday Evenings
Time Commitment
2-3 hours p/week
Session Size
10-12 members
Frequently Ask Question
What is the Residency?
A 6 week program that builds the strategic and behavioral marketing infrastructure your practice and personal brand operates from.
What is the take away?
​You complete the program with marketing infrastructure, not a plan to build one. You'll have an Awareness strategy that positions your expertise as the visible solution, a Reputation architecture that builds trust before the first conversation, a Conversion system that moves interest toward commitment, and an Operations standard that sustains the experience your expertise promises.
Is the session size limited?
Yes, and limited by design so each participant receives proper guidance and feedback.
How does it work?
We meet virtually one day per week. Each session opens with the principle behind that week's stage and then moves into application. During the program, you are building inside your practice, in real time navigating all four stages of the A.R.C.O. Framework.
Who is the Residency for?
Physicians, private practice owners, practice administrators, and medical professionals who are doing meaningful work yet struggling to communicate value to their audience.
What do I need before joining the Residency?
The capstone of the Accelerator is required before joining Residency; we skip the basics and start building infrastructure day one.